My former coworker was utterly enamored with Snapchat, on the grounds that she liked being able to express herself in ways that were not permanent.  In terms of our interpersonal relationships, it used to be that only diamonds were forever — now most of our text messages are, too.

Should a simple text last forever?  Last week, I reached out to Frankly, a new text-messaging app that provides for self-destructing texts, to talk about the development of the app and the future of ephemeral communication.

Click on the media player above to listen, or download the complete podcast MP3 here.